Book Review: Go for No! by Richard Fenton and Andrea Waltz

Looking for a way to change how you think about your business? Go for No! by Richard Fenton and Andrea Waltz is a step in the right direction.

Eric James Bratton goes to bed one night and awakens in a strange house with no idea how he got there. Strangely enough, this house belongs to his future self who has become wildly successful. Over one weekend, Eric is about to learn a philosophy that will change his life...if he lets it.

In this short inspirational book, Fenton and Waltz have used a format similar to The Seven Levels of Communication by Michael Maher to inspire readers to greatness: Go for No! features a fictional story teaching a true life lesson. Go for No! encourages readers to embrace failure instead of fear it. By seeking out more opportunities to be rejected, you're opening yourself up for greater success.

I love the idea behind this book. Not sure it's easy to implement without a coach or mentor nudging you along, but Go for No! will definitely change the way you think about life and your business.


Paperback: 80 pages
Publisher: Courage Crafters; 4th edition (April 4, 2007)
Language: English
ISBN-10: 0966398130
ISBN-13: 978-0966398137


I received a copy of this book from a peer. This review contains my honest opinions, which I have not been compensated for in any way.