The value of any new venture or sound new idea needs to be developed out of the nothingness of silence, ignorance and darkness. It ignites and illuminates the world only when the great storytelling entrepreneur lights the flame. “STORYTELLING: The Indispensable Art of the Entrepreneur” shows, with startling clarity and practical know-how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing—nothing, that is, but the Art of Storytelling.
STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.
Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.
Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.
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By Rudy A. Mazzocchi
It’s not my nature to be cynical, but does it really matter that I published two novels and a non-fiction business book? I mean… really? Does the world need a couple more thrillers and yet another book about being an entrepreneur? Am I any better off having spent the last three years of my life researching, writing, editing, pushing and promoting these three books? Is the world a better place now that I’ve told my stories to the couple of thousand readers who picked up these books? I don’t think so. So why do we do it?
It’s actually amazing how the human brain continually needs to consume data. Data for the sake of knowledge, for entertainment, and even for self-gratification. The overweight husband sitting on the couch might feed that need by watching Monday Night Football… fascinated by not only the action, but by the flurry of statistics flashed on the screen that helps supplement the story of the game. Meanwhile, his wife might be off on an adjacent lounge chair, absorbing the massive amount of insignificant data provided by her People Magazine. We all have that innate need for mental stimulation.
Now let’s apply this to writers and readers. As a published author, I satisfy my needs by obtaining and processing new data and constructing it such a way as to create a unique set of characters and stories that may be appealing to someone seeking data to stimulate their own mind. It’s a way for us both (the writer and the reader) to detach from the reality of our daily lives. It’s not only a biological need, but one that applies the basic elements of economics. I produce a product, and someone buys it. This has been the essence of our human society since the beginning of time.
However, am I really making an impact in anyone’s life by writing a book? I suppose some folks out there might take away something of value from my stories, but let’s face it… once they’re finished, they’ll simply find another compelling book to read… one that may have a different impact on them that eradicates any morsel of data that may have been temporarily attained from my writings. So… who really cares?
Oh sure, once in a while a book comes along that everyone believes they need to read. Books ranging from Harry Potter to Fifty Shades of Grey will always somehow be picked up by the press and marketed aggressively, regardless of the quality of their content, while other spectacular literary works go undetected by the masses. So who cares how much heart, sweat and anguish might go into getting your novel published? Is it really worth it?
Well, for this author, it is worth every single stroke of the key board. Yes, it not only satisfies my needs to obtain, process and construct, but it provides great gratification of accomplishing a task. That couch-potato may obtain short-term gratification of watching his team play on Monday night, but what did he accomplish? Burning up another lost evening? The consumption of another thousand calories he really didn’t need? How about the reader who just finished another reading the trilogy of Fifty Shades of Grey? Well, as much as I hate to admit it, those readers have also accomplished a task. Completing the journey that any book or story provides is a true accomplishment.
Although my novels have won a few literary awards, and several readers have sent me their copies for signature, the only one who truly cares about this published accomplishment is me! Writers need to write for themselves, just as readers need to read a particular genre of personal interest. I can only hope that promotional efforts result in a greater awareness, and some sort of brand recognition, sufficiently to reach as many readers as possible so this writer, and you as the reader, can accomplish a shared journey together.
Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He's been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of award-winning business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction business book released in November 2013.
Visit his website at www.RudyMazzocchi.com.
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You can read my review of Storytelling by clicking here.
